Social Network. The Lorenzo Michelini studio creates photo and video campaigns for social media networks, from the design of the editorial plan to the creative moodboard.

The editorial plan is the design of the photo-video content to be created, the design is important to be able to combine images or videos with aesthetic taste within the Instagram fedd.

The creative moodboard instead defines the individual accessories, props and objects to be included in each image to be consistent with the textual contents of the keywords, tags and descriptions.

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